Released on: June 20, 2008, 4:47 am

Press Release Author: Math2Math

Industry: Marketing

Press Release Summary: Couple of years back, only a few live chat providers existed
with clients that mostly ranged from big websites that could afford to experiment
with the concept. Cost cutting was one of the motives and not a lot of customers
would click on the live chat button.

Press Release Body: Couple of years back, only a few live chat providers existed
with clients that mostly ranged from big websites that could afford to experiment
with the concept. Cost cutting was one of the motives and not a lot of customers
would click on the live chat button.

Come 2008, and the market for live chat has changed. Companies prefer to deploy live
chat for better and instant customer interaction thereby reducing phone costs and
converting leads better. Visitors are more educated and are more or less familiar
with the live chat interface and getting instant help.

As the competition among live chat software providers becomes intense, companies are
offering value additions to the existing packages to appease their customers.
Liveperson, for instance introduced their "Contact Center" that enables a new
feature "live call" in the same agent console. This version integrates voip in the
same agent console enabling a visitor to start a voice conversation from a "Click to
call" button on the website. All calls are routed through crystal clear VOIP to the
phone number specified by the visitor.

More and more companies have been working on adding this feature to their existing
offering. There are companies like sky click (www.sky-click.com) that leverage the
power of skype into a chat and calling software. With ever increasing skype
subscribers, sky click enables a visitor to make a call with the agent with the
click of a button on the website, only the calls are routed through skype. The best
part - if the visitor is already a skype user, the call with the agent is free!

Integrated customer support provided by Liveperson is a complete future solution for
companies to deploy customer support over multiple channels. The contact center
integrates voice, live chat and email in one package giving customers multiple ways
to interact, and at the same time keeping all the customer queries in one
centralized location. Cost saving happens automatically due to presence of voip and
eliminating need of multiple agents to handle voice and chat.

About the author:

M2M is a search marketing company specializing in organic SEO and PPC solutions,
with future plans to foray into customer support solutions. Please visit
www.m2mlivesupport.com for more details.

Web Site: http://www.m2mlivesupport.com

Contact Details: M2M
New Delhi. India
1-877-726-5867
pr@math2math.com